December 2, 2025.
The New York Times
Like Fancy Japanese Toilets? You’ll Love the Sound of This
Founder Donna Burke and Royal Flushh were profiled as part of the new wave of Japanese toilet sound technology.
"Enthusiasts like Ms. Burke think it’s only a matter of time before the rest of the world catches on. “People just don’t know they need it until someone shows them,” she said. “One of our first sales was a woman who arrived back in Australia from Japan and her husband was peeing in the toilet really loudly. She bought two units as a marriage saver.”
ARE THEY HEARING WHAT I'M HEARING?
Why Royal Flushh Exists
Some things are better left unheard.
In Japan, sound-masking tech was created to stop people from flushing just to cover up bathroom noises—saving both water and dignity.
Royal Flushh brings that same smart solution to your home or office.
✅ Calming forest sounds create instant privacy
✅ Inspired by Japanese innovation and etiquette
✅ No water waste, no awkward moments
Just wave—and relax.
As Seen on Australian National TV
“Disguising another less favourable noise with the Royal Flushh.”— 9 News Australia
Featured in Australia’s Top Publications
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Who Magazine
“It’s the new product straight from Japan that waves goodbye to bathroom anxiety.”
— Who Magazine -
The Weekend Australian
“This clever device from Japan is for masking embarrassing noises when you’re on the toilet.”
“Your housemates will never know what’s going on in there!”
— The Weekend Australian
Our origin story
Let’s put an end to bathroom anxiety — for good.
Join thousands already enjoying a little peace and privacy where it matters most.